What Is Film Brand Advertising?
A new way to promote your brand through cinema. Unlike traditional ads, brand exposure in films
delivers emotion, story power, and long term audience memory.
- Proven to Increase Sales Performance:
Brand placement in films significantly improves consumer trust, brand recall, and emotional connection, leading to higher conversion rates and long term sales growth.
- Backed by Data
A Nielsen study found that brand placements in films increased brand recall by 20% and purchase intent by 14%, compared to traditional TV ads.
Why Grab Boy?
- Southeast Asia’s first multicultural film universe.
- Features Malaysian heroes from different ethnicities, promoting unity, peace, and patriotism.
- 6-part film series with clear global expansion goals.
- Multilingual release (Mandarin, Malay, Tamil, English) with global subtitles.
- Starring Malaysian talents with a powerful, local and relatable identity.
- Emotion driven storytelling that builds deep emotional connection with viewers.
National & Cultural Impact
- School & Mall Campaigns across all 12 states in Malaysia.
- Reaching primary & secondary schools, colleges & universities (Malay, Chinese, Indian
communities) - Activations in major malls across Malaysia.
- TV & Radio Exposure.
- Emphasizes multicultural harmony, national pride, and tech-driven future.
- Sparks conversations on identity, responsibility, and patriotism.
- Film trailers and interviews to air on Malaysia’s major TV and radio networks.
- Promotes Malaysia’s Identity & Pride.
International Reach & Exposure
- Regional Promotion in Southeast Asia Includes campaigns in Singapore, Indonesia, Brunei, Thailand, etc.
- Pan-Asian Reach Promotion & release plans for China, Taiwan, Hong Kong, Japan, South Korea, etc.
- In-Flight Promotion via Major Airlines Targeted branding via Malaysia Airlines, AirAsia, Singapore Airlines, Japan Airlines, Korean Air, China Airlines, etc. In-flight screening and advertising opportunities.
Global Film Festival Submissions
- Grab Boy will compete in major international film festivals, Including Golden Horse, Cannes, Berlin, Busan, Tokyo, and more.
- We are confident in winning awards, bringing prestige and historic recognition to Malaysia.
- Sponsors will share in the media spotlight and red carpet exposure.
Legacy & Status
- First of its kind in Malaysia’s cinematic history.
- Establishes a new benchmark for multicultural Malaysian storytelling.
- Sponsor brands become part of a national legacy and long term pop culture milestone.
VIP Access & Prestige
- Red Carpet & Premiere Access. VIP invites to film premiere, red carpet ceremony, official launch. Interactions with cast, crew, business leaders, and government officials.
Advertising Benefits
- We offer multiple brand advertising packages, from logo appearance to full product integration in scenes.
Four flexible advertising packages tiers: choose the level that fits your brand goals and budget.
Why Is This Better Than Traditional Ads?
- Traditional ads last 15–30 seconds, shown for a few days.
- High ROAS (Return on Ad Spend): One-time film placement can generate brand value and audience impressions for years, far beyond digital CPM or TV ad durations.
- A film scene lasts forever, watched in cinemas, TV, streaming Story-driven exposure builds emotional trust.
- Your product becomes part of the hero’s journey.
- Long-term brand awareness, even after 3+ years and more.
Tax Benefits
Your sponsorship qualifies as a marketing expense under LHDN & BNM rules. Eligible for tax deduction / Transparent & auditable.
Ready to Be Seen on the Big Screen?
This is more than just a movie ad, it’s a chance to put your brand in Malaysia’s next cinematic milestone.
